SAMPLE NEWS RELEASE

YOUR COMPANY LETTERHEAD OR NEWS RELEASE
CONTACT: 	NAME	
		FOR IMMEDIATE RELEASE
		PHONE NUMBER

(YOUR COMPANY NAME) INTRODUCES (NEW PRODUCT) AT PACK EXPO International 

-or- 

(YOUR COMPANY NAME) WILL EXHIBIT AT PACK EXPO International 


DATE, CITY, STATE — (YOUR COMPANY NAME) will introduce (NEW PRODUCT/TECHNOLOGY) at PACK EXPO International — October 29 - November 2, 2006 at McCormick Place, Chicago, Illinois, USA
(Describe product and advantages of your product/technology — emphasize benefits and new or improved items. Include a special reference that your product will be fully operational [if applicable]. Target your message by describing specific benefits to specific media [e.g., western applications for western regional publications]).

(Include quote of spokesperson about your product/technology.)

(Include) SEE US AT PACK EXPO International, October 29 - November 2, 2006, BOOTH #XX (Specify), McCormick Place, Chicago, Illinois, USA

PACK EXPO International is sponsored and produced by the Packaging Machinery Manufacturers Institute (PMMI).

PACK EXPO International will feature more than 2,000 exhibitors and will be the showcase for the latest innovations and state-of-the-art advances in packaging machinery, materials, containers, packages, software, components, fabrication, robotics and design systems. PROCESS EXPO and CPP EXPO will be co-located with PACK EXPO International.

More than 50,000 packaging professionals from the U.S. and other countries around the world will attend the show.

For more information about (YOUR COMPANY NAME) product line, write (ADDRESS, PHONE or FAX) for a free brochure. Or visit our Web site at (YOUR COMPANY WEB SITE URL).